Type on Screen: A Critical Guide for Designers, Writers, Developers, and Students (Design Briefs)

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Type on Screen: A Critical Guide for Designers, Writers, Developers, and Students (Design Briefs)

Type on Screen: A Critical Guide for Designers, Writers, Developers, and Students (Design Briefs)


Type on Screen: A Critical Guide for Designers, Writers, Developers, and Students (Design Briefs)


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Type on Screen: A Critical Guide for Designers, Writers, Developers, and Students (Design Briefs)

Product details

Series: Design Briefs

Paperback: 208 pages

Publisher: Princeton Architectural Press (May 15, 2014)

Language: English

ISBN-10: 161689170X

ISBN-13: 978-1616891701

Product Dimensions:

7.2 x 0.8 x 8.8 inches

Shipping Weight: 1.2 pounds (View shipping rates and policies)

Average Customer Review:

3.5 out of 5 stars

24 customer reviews

Amazon Best Sellers Rank:

#205,832 in Books (See Top 100 in Books)

This was a great resource for learning about rendering type on screen. It is probably the most useful for junior designers trying to understand the tenants of typography within the constrains of web development, and HTML and CSS. It is probably best read after Ellen Lupton's other book on type and it doesn't have a lot of information on layout, leading, kerning, etc.Happy typesetting!

This was a suggested text for my typography class, and I've never used it. Unless it's required, I would skip it.

When I downloaded this, it keeps saying that I need to update my Kindle software in order to view the book. I have the most current up to date version of kindle, in fact I haven't had the app for longer than a few weeks. I have no idea why it keeps doing this and I am thoroughly disappointed.

This is an excellent resource for graphic design. Great seller

Love it! Very good info

Cool book

As a web site manager, I regularly move between developing in CSS and HTML, designing, and copyediting. I was hoping that this book would explore digital type in depth and give some focused attention on an important area of not just web development, but other digital environments like billboards and kiosks.Instead, this book felt very ADD -- never lingering on one idea for more than a couple of pages and lacking good flow from one idea to the next. And unfortunately, the main body copy is in a bold or semi-bold typeface, which makes reading more difficult to begin with.Details:For example, the two pages on type anatomy and taxonomy (ascenders, descenders, etc.) don't hold anything new for designers. Plus, they come after "Web fonts: A short history" and "Rendering type on screen." Shouldn't a basic understanding of the parts of type come before talking about entire typefaces? And is it necessary to know the history of web fonts in order to work with type on screen right now? Another example: dropped right in between two sections on logotypes are two pages on working with color, and an attempt to summarize in one paragraph what makes a good logo.One huge omission: information on accessibility.The problem is that Lupton's audience is too broad: Designers, Writers, Developers, and Students. That's quite a range of knowledge and experience to address. The book is full of pieces which speak to only part of this audience at any one time, such as storyboarding, indicating type hierarchy in CSS and HTML, drop shadows and gradients, icons and logotypes, and animating text. Not one of these sections is in-depth because each is limited to two pages (on average).Conclusion:I can see "Type on Screen" being a companion book to a class for student web designers. It's a quick and dirty overview of what can happen to type on a screen. But it's not for anyone wanting to learn how to make it happen, or why they should choose one treatment over another.

Great primer on how to use type on screen based devices. Highlights important concepts and shows many many examples.

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Type on Screen: A Critical Guide for Designers, Writers, Developers, and Students (Design Briefs)


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