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Persuasive Online Copywriting: How to Take Your Words to the Bank By Bryan Eisenberg, Jeffrey Eisenberg, Lisa T. Davis
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- Sales Rank: #990144 in Books
- Brand: Brand: Wizard Academy Press
- Published on: 2002-09-15
- Original language: English
- Number of items: 1
- Dimensions: 9.25" h x 6.25" w x .50" l,
- Binding: Paperback
- 176 pages
- Used Book in Good Condition
Review
"...An excellent, practical guide to writing with conversion rates in mind" -- Nick Usborne, Author, Net Words: Creating High Impact Online Copy
"...this is a must have volume." -- Larry Chase, WDFM.com Publisher and Author
"Any business-person who wants to succeed online should read and implement the tactics and strategies found in this book" -- Michael Drew, Entrepreneur Press
"This is the Strunk & White of writing for the web." -- Dan Janal, Founder of PR Leads and Author
"Worth reading no matter what your role in copywriting for the Web." -- Debbie Weil, Editor WordBiz Report
From the Publisher
From the foreword by Roy H. Williams, The Wizard of Ads:
"The internet was a baby born premature. She will certainly survive and grow up to exceed all your expectations, but she must first be given some time to mature. There are some fundamental problems with Internet Marketing that cannot be overcome with simple advances in technology.
What internet marketing needs is people who truly understand the fundamentals of human persuasion and can apply them to the internet. I believe Jeffrey and Bryan Eisenberg have done that in this book."
About the Author
Bryan Eisenberg, Jeffrey Eisenberg and Lisa Davis work with Future Now, Inc.
Future Now, Inc., is based in Brooklyn, NY and was founded in 1998 with the sole purpose of helping clients increase their conversion rates. Future Now shares its unique and proprietary processes and expertise with a broad range of middle-market B2B and B2C clients nationwide by providing training, consulting, speaking, assessment services and publishing. Future Now is also a joint venture partner with the Association for Interactive Marketing (AIM) in the newly formed Interactive Marketing Academy, LLC.
Future Now publishes GrokDotCom.com, the weekly ROI Marketing column in ClickZ and has published two books: " The Marketers Common Sense Guide to e-Metrics" and " Persuasive Online Copywriting". They have been featured speaker at numerous industry events: DMDAYS, @dtech, Search Engine Strategies, Internet Marketing, Internet World, Net.Marketing, DMA Annual &ClickZ Email Strategies. They have been featured in publications such as Publish, Chicago Business Tribune, Inc Magazine, DM News, EDP the Business, MarketingSherpa, the Toronto Star, Ecommerce Guide, InternetDay & Internet Retailer.
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